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Case Study Of Amul
Pran RFL Case Study - Words | Internet Public Library
His passing marks the end of an era in the advertising industry. Now, dairy co-op brand Amul has released a poignant topical paying tribute to Kapoor, who was fondly referred to as Billy. The creative features the advertising veteran in his trademark suit, engaged in a spirited dialogue while the Amul girl listens keenly, taking notes. Amul Topical: Tribute to one of the doyens of the Indian advertising industry Kapoor joined a struggling Ulka in and scripted one of the greatest turnaround stories in advertising. He was given charge of the situation to stop the exodus of clients and is credited with bringing in a fresh set of talent, including from institutions like the IIMs. Clients who had left returned and he built a leadership team that stuck together for decades.
Amul Industry Analysis
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